No somos tan lógicos como creemos. 🤯
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However, when he dropped the price of both candies by just one cent—making the truffle 14 cents and the Kiss completely free—the preference completely reversed. The majority chose the free Kiss, even though the relative value proposition remained exactly the same. "Free" creates an illusion of zero risk, blinding us to better options. 3. Social Norms vs. Market Norms predeciblemente irracional dan ariely pdf
