You can find the physical or digital version at retailers like or through the Institute of Business Forecasting & Planning (IBF) Summaries: For a quick look at the core concepts,
Instead of relying entirely on historical shipments, demand sensing leverages real-time data from Point-of-Sale (POS) terminals, e-commerce shopping carts, and distribution centers to predict what customers will buy over short-term horizons (e.g., daily or weekly). You can find the physical or digital version
Elena smiled. Then she wrote back to the analyst: “Keep the models. But first, tell me what your customers are afraid of. Demand doesn’t start with history. It starts with fear.” But first, tell me what your customers are afraid of
This section answers fundamental questions: what forecasting is and why it matters, the types of data used, how to choose models, the placement of forecasting functions within an organization, and the distinction between demand forecasting and supply planning. the types of data used