The earliest issues focus heavily on de-programming the marketer. Settle attacks the conventional wisdom taught by agency copywriters.
This style is the product. By reading his emails, you internalize a voice that sounds like a human being, not a corporate chatbot. In an era of AI-generated generic fluff, this human aggression is worth a fortune. Ben Settle - Email Players 1 - 15
These issues introduce Settle’s "villain" persona, which is not about being evil, but about standing out, polarizing the audience, and refusing to follow the crowd. Key Philosophy: The "Email Villain" The earliest issues focus heavily on de-programming the
Before diving into the specific breakdown of the early issues, it is essential to understand the overarching framework Settle introduces right out of the gate. Most marketers approach email with two extremes: By reading his emails, you internalize a voice
Don't be afraid to alienate people who aren't your ideal customers.